H.O.L.A. - Heart Of L.A.

Mitchel D. Moore

Chairman - Ext. 235

Mitchel Moore founded HOLA in 1989 with the reopening of the old gym at Immanuel Presbyterian Church, located in the Rampart District. His desire was to provide a safe place for neighborhood kids to gather and to make a vital difference in the lives of disadvantaged inner-city children. Mr. Moore was the 2005 recipient of the Blue Cross of California Community Service Crystal Award for his dedication to inner city children. He also currently served on the Park Advisory Board for Lafayette Park and on the Board of Directors for the Henry Mancini Institute.

Tony M. Brown

Executive Director - Ext. 235

Tony Brown started his relationship with HOLA in 1992 creating athletics and enrichment programs. Since then, he has taught numerous grade levels and served as an Athletic Director and coach for private schools around the country while also owning and managing several successful camp programs. After several years of teaching, Tony obtained his Master’s Degree from the University of Tennessee in Sports Management/ Marketing and went on to work at Fox Sports Radio & Clear Channel in Marketing/Advertising Sales for the Lakers, Dodgers, Clippers, Angels and UCLA. In 2003, he returned to HOLA, as a Director of Development before becoming the Associate Director and then HOLA's Executive Director. Tony a recent Stanford University Graduate School of Business, Center for Social Innovation Fellow is also a member of both Pepperdine University's AH Scholars Board of Directors as well as the Education, Health and Human Sciences Board of Visitors for his alma mater, the University of Tennessee. Having lost two of his older brothers to drugs and the perils of street life, Tony feels a sense of obligation to serve underserved members of the LA community.

Rebecca Clark

Administrative Director - Ext. 224

Rebecca’s commitment to community service dates back to the civil rights movement; at the age of ten, she met and marched with the Reverend Martin Luther King.  She went on to serve as a volunteer for Cesar Chavez and his Farm Workers’ movement in Delano during the summer of 1968.  Throughout the years, she has worked on the campaigns of local and national Democratic candidates, and has been an active volunteer in various human and animal rights organizations.  Her entrepreneurial background includes ten years as a managing partner of Trumps Restaurant, co-founding the gourmet restaurant service Why Cook, and lauching a boutique, Rebecca Clark,in 1999. Most recently, she served as Youth Commissioner for the Tenth Council District (2004-2005) and as Vice President for the Neighborhood Council of Pico Park (2004.)

Lucy Matsumoto

Director of Development - Ext. 241

Lucy Matsumoto was genetically predisposed to be a Development Officer, but it’s her love of people that has made her successful. Raised in a family dedicated to the ideals of service, she was enrolled in volunteerism long before she ever imagined a professional career in Development.

But after an education at the Royal Academy of Dramatic Arts in London and an accomplished business career first in catering than commercial production and finally real estate, this Texas native gave way to the inevitable and became a Development Officer. It’s a decision she has not regretted for a moment.

“There’s something artful about a successful ask.” Lucy explains. “Whether it’s strategizing an exciting sponsorship opportunity, or helping a donor realize the impact and return on their social investment.  My job is to articulate a compelling case for giving, and to explore all options so that the donor is completely comfortable with the value of their giving.  It’s deeply satisfying when, at the end of the day, I have been able to help facilitate a win for both the mission and the donor I serve.”

Lucy’s easy going style is balanced by her deep understanding of philanthropy and her diligent attention to detail. 

Anna Phillips

Grants Administrator - Ext. 225

Anna is brand new to the HOLA family. Just joining HOLA in September 2009 as the Grants Administrator, Anna is so excited to be working in an organization whose mission aligns so perfectly with her own passions. Anna received her Bachelors in Biblical Literature from Ozark Christian College in 2004. With over 9 years experience in the non-profit sector, she has a strong desire to serve the incredible youth of Los Angeles. In Joplin, Missouri, Anna worked for 7 years for Bridge Ministries, Inc., a non-profit teen center, skatepark and music venue, and over 2 years for The Alliance of Southwest Missouri, a social service non-profit agency. Anna recently relocated to the Los Angeles area and is excited to bring her experience to the development department at HOLA.

Anna was born and raised in the Midwest and currently lives in West Hollywood with her husband Kent and their two adorable dogs, Coco and Lucy. She enjoys experiencing the diverse culture of the city, going on hikes with her dogs and playing The Beatle's Rock Band with her husband.